Download E-Book: Understanding Flammable Storage & Associated Regulations

Most Popular Posts

Life Sciences EH&S Community Blog

Current Articles | RSS Feed RSS Feed

Is your BioPharma Marketing remarkable?

Posted on Mon, Jun 08, 2009 @ 09:42 AM
  
  
  
Add to delicious  delicious  
  

In a down economy and with everyone fighting for marketshare, how are you marketing yourself for success?  What is your Blue Ocean Strategy?  What makes your company/products/services/people Purple Cows?

Here is one truly amazing example of one company, ROCHE, understanding the need to be unique in this entertainment economy (click the image to watch the video):

Roche Excellegence

 

 

Comments

OK this is pretty interesting. And it does make me smile - but does it sell products? I would really like to know. But I'm going to go way out on a limb and say it probably effectively drives traffic which is the likely the objective. Thanks - fun post
Posted @ Tuesday, August 11, 2009 12:17 PM by Scott Provost
Post Comment
Name
 *
Email
 *
Website (optional)
Comment
 *

Allowed tags: <a> link, <b> bold, <i> italics