You are not famous enough to talk to me
Posted by Mark Campanale on Tue, Jan 11, 2011 @ 03:02 PM
by Mark Campanale, Client Relations
Imagine someone saying that to you?
This happens more than you think. All of those prospects that you thought didn't Tweet or use LinkedIn or use the internet for any sort of R&D, have now become savvy and are looking for experts to help them.
So ask yourself this question: can they find you? And if they can, are they impressed?
Imagine you have a meeting with a prospect/future boss/etc. who 
who was very interested in learning more about how you could help them. What would happen if one of they did some virtual due diligence, and couldn't find any info on you? No white papers, no video clips of speaking engagements, no robust LinkedIn profile - nothing. How do you think you would do in this meeting?
Self-promotion in this day and age is no longer narcissistic, it's a sales necessity. Publishing and sharing your experience:
- promotes your expertise
- builds credibility
- creates anticipation to work with you!
Some quick and easy takeaway tips:
- Write a 250 word blog once a week on what you love most about your career.
- Update your LinkedIn status daily - yes, daily. Share links, your blog, etc.
- Join industry forums and enter into conversations. Answer questions, post industry news, help people with their problems.
These very simple exercises can and will become routine once you get into a rhythm. Write about what you know, and promote your expertise. If you want to see what others see (or do not see), do a search for yourself on different search engines. The results will get you motivated.